Most 18+ rating films in the cinema have now been reduced to 16+. The reason Film directors and reasearchers have decided to lower their certificate rating is because of what they have researched. They did a reasearch on who goes to the cinema more often between teenagers and adults. They found carried out surveys and other forms of research and found out that people from ages 16+ go to the cinema. This is a way of the films reaching a broader audience.
Me and my colligues have started to decide on what our target audience should be. One of the ideas was that we would appeal to 16+ year old as it is something that would reach a broader audience. We wanted the thriller to just be done for one set audience.
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